Your SEO Strategy
Three Core Components
To optimize a site, you need to improve ranking factors in three areas — technical website setup, content, and links. So, let’s go through them in turn.
1. Technical Setup
For your website to rank, three things must happen: First, a search engine needs find your pages on the Web. Then, it must scan them to understand their topics and identify their keywords. And finally, it needs to add them to its index — a database of all the content it has found on the web. This way, its algorithm can consider displaying your website for relevant queries.
