The Power of Call Tracking
How Call Tracking lowered a client's acquisition costs
Prior to learning about Call Tracking, we operated with a lot of guesswork and experimentation. In order to improve our marketing efforts, we were hoping to attribute phone calls to web clicks. Then, we wanted to be able to attribute the sales our phone calls generated back to those original clicks. This way, we could measure the price of each phone call, and the true cost of our sales. Since discovering Call Tracking Software, we have definitely accomplished that objective. In fact, we’ve now pivoted the focus of our company to offer this software to every one of our clients!